marketing1 《Marketing》 - Dhruv Grewal and Michael Levy Marketing (4th Ed)by Dhruv Grewal and Michael LevyMcGraw-Hill/Irwin | January 2013 | ISBN-10: 0078029007 | 768 pages BiographyDhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based market.. 2014. 2. 4. 이전 1 다음
