《Business Economics》 1st edition Mankiw c2013

Business Economics 1st edition Mankiw c2013 txtbk

Business Economics, 1st edition (c2013), a textbook by N. Gregory Mankiw, Mark P. Taylor and Andrew Ashwin.

TEXTBOOK INFO: http://edu.cengage.co.uk/catalogue/product.aspx?isbn=1408076012

Table of Contents:

Part 1: THE ECONOMIC AND BUSINES ENVIRONMENT - SETTING THE SCENE

01. What is Business Economics

02. The Business Environment

03. Economics and Business Decision-Making

Part 2: MICROECONOMICS - THE MARKET SYSTEM

04. Supply and Demand I: How markets work

05. Elasticity and its applications

Part 3: MICROECONOMICS - THE ECONOMICS OF FIRMS IN MARKETS

06. Firm Behaviour and the organization of industry

07. Business goals and behaviour

08. The Firm’s Production Decisions

09. Corporate strategy and pricing policy

10. Market Structures

11. Other types of imperfect competition

Part 4: MICROECONOMICS - THE LIMITATIONS OF MARKETS

12. Market failure

13. The Consumer and Consumer Behaviour

Part 5: MICROECONOMICS - FACTOR MARKETS

14. Labour markets

15. Financial markets

Part 6: AN INTRODUCTION TO MACROECONOMICS

16. Macroeconomic Concepts

17. Macroeconomics - Aggregate supply and demand

18. Macroeconomics - Employment and unemployment

19. Macroeconomics - Inflation and price stability

20. Macroeconomics - Fiscal, monetary and supply side policy

Part 7: GLOBAL BUSINESS AND ECONOMICS

21. The global economy