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일상Lifestyle/책Book

<Brand Identity Essentials> 100 Principles for Designing Logos and Building Brands

by Retireconomist 2013. 7. 21.


Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Rockport | Kevin Budelmann, Yang Kim, Curt Wozniak | 2010 | HQ PDF | ISBN: 159253578X | 209 pages 


This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.


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 BI에 관한 참다운 창조의 세계를 알고 싶었는데 마침 좋은 책을 찾았다.  행운이다. 



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