일상Lifestyle
‘Gangnam Style’ boosts South Korean brand
Retireconomist
2012. 12. 7. 23:40
With more than 400 million viewers on YouTube, South Korean rapper PSY's "Gangnam Style" music video has become an internet hit and made Seoul's trendy Gangnam neighbourhood a household name. The FT's Simon Mundy examines the growth in South Korean cultural exports and talks to some of the country's leading film and TV producers. (5m 9sec)